Reminisce

Line Development

To develop a fully composed brand/line proposal for the upcoming womenswear fashion season.

The Ask:

This semester-long project was produced in the fall of 2024, in the course, Line Development. It involved a collaborative effort with a talented team made up of four of my classmates to develop an entire brand including the theme/story, collection of eight looks, marketing strategies, and inclusion of Cotton Incorporated technologies as they kindly sponsored the course. I took on the responsibilities of team leader with contributions of keeping track of deadlines, as well as creating mood boards, composing marketing strategies, computing cost sheets, designing the slide deck, and researching our consumer. Our work culminated in a visual slide deck, where I presented my work alongside my teammates to a panel of industry critics (see bottom of this page).

The Process

Skills

Collaboration
Theme Curation
Adobe Express
Website Production

Public Speaking

Marketing
Financial Sheet Curation

About the Brand

The inspiration from our brand comes from nostalgia, what it feels like to be a little girl trying on princess dresses, putting on your moms clothes, or even just picking your own fun outfit using your personal style. We aim to bring back that feeling of being worry-free and a child. These characteristics are seen in our designs for the clothing line that is named the Dress-Up Collection. By wearing something that feels playful and unapologetically bold, we empower women to break free from expectations and embrace their individuality. Reminisce embraces this by infusing playful designs and cheerful color palettes into every piece, offering women a break from the ordinary.

Financial Planning

A significant portion of this project was actually planning out the finances of producing a new brand. The portion of this that I took on was the cost sheets. To the left is an example of one of the completed sheets.